Activating entrepreneurial mindsets
and social change
Background Information
Rural women are the driving force for the maintenance and development of these areas, both in cultural and financial terms, as they contribute to the preservation of traditions and culture and the development of the countryside which faces a constant process of depopulation.
However, this group of women faces underemployment, poverty and lack of access to basic services in the field of education. They have to deal with stereotypes regarding women’s role in a society and issues related to their involvement in entrepreneurial and digital employment. Many women who live in these areas are largely excluded from the labour market and social participation. Most of them are engaged in home-based productions (handicrafts, bakery products etc.) or provision of services (tourist guide, coffee shop etc.) characterized by long working hours, low income, high dependence on intermediaries and limited training opportuniti
Aims
The ACT4WOMEN project focuses on women living in rural, remote, isolated or marginalized areas who have restricted access to work and who engage in the production of handicrafts or other forms of “homemade” productions or services related to culture, community or environment they live in.
The ACT4WOMEN project aims to help women acquire entrepreneurial, digital, communication and leadership skills in order for them to learn how to promote, distribute, and sell the products through upgrading the “home-based business model” into start-ups or social enterprises.
Target Group
Rural women are the driving force for the maintenance and development of these areas, both in cultural and financial terms, as they contribute to the preservation of traditions and culture and the development of the countryside which faces a constant process of depopulation.
However, this group of women faces underemployment, poverty and lack of access to basic services in the field of education. They have to deal with stereotypes regarding women’s role in a society and issues related to their involvement in entrepreneurial and digital employment. Many women who live in these areas are largely excluded from the labour market and social participation. Most of them are engaged in home-based productions (handicrafts, bakery products etc.) or provision of services (tourist guide, coffee shop etc.) characterized by long working hours, low income, high dependence on intermediaries and limited training opportuniti
Pr. Number:
For more information please contact:
CIVIC COMPUTING LIMITED
12 South Charlotte Street
Edinburgh, EH2 4AX, United Kingdom
Mr Grigorios Rouchotas
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